品牌百年

Centennial Brand

跨越两个世纪，饱经历史沧桑；

Spanning two centuries. Experiencing great changes.

不变的是百年传承和精益求精的传统钢琴制造工艺。

Maintaining centennial heritage and excellent traditional piano manufacturing process.

诺伊格堡钢琴始于1878年，由卡尔.诺伊格堡在德国柏林，布卢门大街70号创建；到1899年已生产钢琴6000台，诺伊格堡钢琴以精湛的传统工艺为基础，确保钢琴品质的同时不断改进创新，成为了当时批发和出口畅销的钢琴品牌。随着德国十九世纪中叶工业的不断蓬勃发展，彼得麦艺术文化得到迅速传播，德国的音乐艺术文化也同时发生了很大变化；钢琴音乐由传统的贵族音乐文化逐渐发展为家庭音乐，并很快得以普及。到了彼得麦后期，也就是十九世纪未钢琴已经走进越来越多的家庭，在家庭音乐生活中，钢琴越来越受到大众的青睐。

The history of Neugebauer Piano began in 1878, founded by Karl Neugebauer in No.70, Blumen Avenue, Berlin, Germany. By 1899, 6000 pianos were produced. Based on fine traditional workmanship, high quality and constant innovation,  Neugebauer Piano had became a best-selling piano brand in wholesale and export.  With the industrial development in the mid-19^th century, Biedermeier culture had spread quickly while German musical art culture had changed a lot.  Piano music had changed from traditional noble music to family music and gained popularity soon. In the late Biedermeier ( late 19^th century), piano had become more popular in common families and favored by the public.

为了市场需求，扩大生产每年多增生产800台钢琴，诺伊格堡钢琴1901年十一月由原来的布卢门大街搬到了位于安德烈大街的更大厂房。

In order to meet market demand, Neugebauer Piano expanded its production to 800 pianos annually. In November, 1901, it moved to a bigger factory from Blumen Avenue to Andreas Aveue.

品牌发展

Brand Development

世纪更替，品牌烙印

Centuries changed. Brand marked.

1899年8月14日古斯塔夫.贝尔（Gustav Bell）继续经营诺伊格堡钢琴公司；并不断投入更大生产力和技术力量，使诺伊格堡钢琴进入了辉煌时期。1900年诺伊格堡钢琴开始生产第二品牌钢琴C.Neugebauer Nachf.Bell & Co.和Bell & Co

On August 14, 1899, Gustav Bell continued to operate Neugebauer Piano Company and invested greater productivity and technical forces constantly. Neugebauer Piano entered in its golden age. In 1900, it started to produce its secondary brands,  C.Neugebauer Nachf.Bell & Co. and Bell & Co.

在诺伊格堡人的不断努力下，诺伊格堡钢琴在1905年德国柏林音乐乐器展销会上获得了金牌。1911年诺伊格堡钢琴公司进入了生产成熟期和销售蓬勃繁荣期。在这个时期诺伊格堡钢琴公司每年生产制造4500台钢琴，约200多名员工。

Under its continuous efforts,  Neugebauer Piano won the golden medal at  Berlin Musical Instruments Fair in 1905 and entered in a stage of mature production and booming market in 1911. At that time, the company produced 4500 pianos annually with more than 200 employees.

二十世纪 诺伊格堡钢琴荣誉

Honors of Neugebauer Piano in 20^th Century

1921年诺伊格堡钢琴发明并获得专利，双层交叉式琴弦三角钢琴；获得柏林城市荣誉称号。并在1922年的欧洲乐器博览会上获得银牌，认证了诺伊格堡钢琴经典制造，荣为一等品质钢琴乐器制造商。

Neugebauer’s double-cross-string grand piano was invented and patented in 1921 and it won the Berlin City Honor title. It also won the silver medal at Europe Musical Instruments Expo in 1922. These honors proved the classical manufacturing of Neugebauer Piano with first-class quality.

二十世纪三十年代初诺伊格堡钢琴由钢琴制造师保罗，麦克利和钢琴设计师埃里希.雷格勒共同经营诺伊格堡钢琴公司，直到二战结束前夕，一九四五年四月二十八日，钢琴厂完全被毁，因此而停产。

In 1930s, piano maker Paul Mackley and piano designer Erich Regler jointly managed Neugebauer Piano Company. On April 28, 1945, just before World War II ended, the company was destroyed and shut down.

进入二十一世纪，诺伊格堡钢琴作为传统钢琴品牌，带着创新和现代经营理念，一如既往保持传统钢琴制造工艺，并在德国的绿色心脏图林根州，重新投入生产，再造大师品质钢琴。

In 21^st Century, as a traditional piano brand, Neugebauer Piano has remained its traditional piano workmanship with innovation and modern management. It has been put into operation and recreated master quality piano in Thuringia, the green heart of Germany.

品牌制造工艺

Brand Manufacturing Process

诺伊格堡钢琴传统手工制造艺术文化理念

Traditional workmanship of Neugebauer Piano creates arts culture concept

诺伊格堡钢琴百年来传承手工制造工艺，以获得和发挥钢琴的最大价值，为广大钢琴演奏者提供最优服务。钢琴最终音色的体现，正是对品牌“性格”的塑造；也是品牌钢琴的灵魂。针对钢琴音色，诺伊格堡钢琴不断改善对影响钢琴音色的因素；在音源设计和制造上获得了重要的突破，并在后期音色处理中使诺伊格堡钢琴音色更加完美细腻，使演奏者对钢琴音色层次控制中获得更加丰富的表现力，满足了对不同时期和不同风格钢琴曲的情感表达需求。

Over more than 100 years, Neugebauer Piano inherited hand-made workmanship in order to achieve and perform the maximum value of pianos and provide best services for pianists. The ultimate tone of a piano is the character as well as soul of a brand. Neugebauer Piano continues to improve factors that affect tones, achieves major breakthroughs in source design and manufacturing, while makes its tones more perfect and finer through post-processing so that pianists can acquire rich expression and satisfy emotional expression need in different periods and styles.

传统手工工艺体现在对钢琴细节的制造上，也能反映出，也是更重的就是传统工艺人文文化的传承。这个传承直接影响到钢琴的最终品质，诺伊格堡钢琴踏着前人的足迹，随着时代的脚步，不断完善品牌工艺文化，  为更多的钢琴爱好者服务。

Traditional workmanship embodies in manufacturing details. More importantly, it reflects the inheritance of traditional workmanship culture, which directly influences the final quality of pianos. Following the footprints of predecessors and keeping up with the pace of the times, Neugebauer Piano will constantly improve brand workmanship culture and provide better services for more piano enthusiasts.